What is o2o?

THE STRATEGY

Merging the Online and Offline Worlds

O2O (Online to Offline) is a strategy designed to bring customers from the online world to your physical store. If you own a business, especially one with a physical store, surely you want to:

Increase Your Visibility

If customers don’t know about your shop or the products or services you offer, they can’t buy! You need to reach a broader audience, and make more people aware of your business.

Attract More Walk-In Customers

Even if many people know about your shop, getting them to step foot into it is another challenge. You need strategies to attract customers to walk through your doors, and increase foot traffic.

Increase Revenue

You may spend a lot of time and money focusing on attracting new customers, which can be tiring. How about generating more revenue from the customers you already have? If you have a strategy to keep customers coming back, and spending more, you’ll be set!

Using the internet, you can strategically increase your visibility, drive foot traffic, and generate more revenue. Basically, what you’re doing is merging the two worlds—online and offline—into one. That’s O2O!

HOW THEY DO IT

Big Brands Successfully Use O2O Strategies to Grow

Let’s take Starbucks as an example.

Their O2O Strategy:

Mobile App & Rewards Program

Their highly successful mobile app allows customers to order and pay online. The app also integrates a rewards program that encourages repeat purchases by offering points that can be redeemed for free items.

Online Promotions

Customers get personalized offers and promotions through the app, which can only be redeemed in-store.

The Results:

Increased foot traffic as customers come to pick up their online orders.

Higher customer retention and loyalty due to the rewards program.

O2O PROCESS FUNNEL

From New to Referring Loyal Customers

The trick to increasing your revenue is to convert your new customers into loyal customers who are willing and happy to refer more customers to you! You can do this systematically and strategically with O2O systems.

  • Online Advertising:
    Use social media ads, or search engine marketing to promote your store and special offers.

 

  • Offline Promotion:
    Complement online efforts with in-store promotions like discounts or exclusive deals for first-time visitors.
  • Membership System:
    Offer a membership program that provides benefits for repeat purchases, making new customers to become regulars.

 

  • Rewards for Buying:
    Give loyalty points or discounts for every purchase to encourage customers to return.
  • Increase Sales Campaign:
    Run targeted campaigns to upsell and cross-sell products to your regular customers.

 

  • Referral Marketing:
    When your customers refer friends and family, offer them rewards for successful referrals!
  • Membership Referral System:
    With a referral system, loyal customers can earn rewards for bringing in new customers.

 

  • Commission System:
    Offer a commission in terms of cash or credits for referrals that convert into regular, purchasing customers.

O2O PROCESS FUNNEL

From New to Referring Loyal Customers

The trick to increasing your revenue is to convert your new customers into loyal customers who are willing and happy to refer more customers to you! You can do this systematically and strategically with O2O systems.

What We Do

Increase Sales, Drive Foot Traffic, Enhance Loyalty

All our O2O solutions are designed to your specific needs, and for the ultimate purpose of increasing your revenue, driving foot traffic, and enhancing loyalty to your brand!

Frequently asked questions

We Get Asked These Often…

So here are some answers to your burning questions!

Yes! We have over 20 years of experience doing exactly that. Our team understands the market well and uses advanced digitalized systems to make sure you stay ahead of the trends. And we’re passionate about helping you not only survive (maybe another pandemic), but really prosper. We’ll be your perfect partners!

O2O stands for Online-to-Offline. It connects your online and physical shop experiences for your customers, making it easier for them to find you and stay loyal. Learn more on our “What is O2O?” page.

Our O2O solutions include Membership & Referral Systems, and E-Commerce Solutions. These tools help increase foot traffic, boost sales, and build customer loyalty with features like rewards (like vouchers, discounts, and free gifts), bonuses, and online shopping options. Check out our Services page for more details.

Yes, we do. We know that trying out a completely unfamiliar marketing strategy like O2O can be scary. So we also offer O2O Business Model Consultation & Strategy Planning, and Campaign Event Management, as well as Digitalization System Courses. We help you analyze your business, then plan, execute and manage these strategies. We also teach you (and your staff!) how to use these digital tools and systems. Find out more on our Services page.

You can expect to see significant improvements within 12 months. Our goal is to help you reach full capacity—imagine a fully packed shop!—in that time by increasing customer foot traffic and loyalty.

Our fees vary depending on the services you need, but our prices are reasonable, with guaranteed results within 12 months! And if you’re really worried about the finances, we also offer a 0%-interest instalment plan, so you can quickly get started without a big upfront cost. Contact us now to get a quote!

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